Privacy policy

Data protection is a matter of trust and your trust is important to us. To ensure that you feel safe when visiting our website, we strictly adhere to the legal provisions when processing your personal data. We would like to inform you here about our collection and use of data. The following privacy policy explains what data is collected from you on our website. We also describe which of these data we process and use and how this is done. You will also find out who you can contact in this context.

What is personal data and what is processing of personal data?

In this Privacy Policy, we use the term "personal data" to describe information that can directly or indirectly identify a natural person. We do not consider personal data to include information that has been anonymized or aggregated in such a way that it cannot be used, either with other information or otherwise, to identify a specific natural person.

No data will be sold to third parties.

Data controller:

For the processing that takes place within Tommy Davidovic AB's operations and on www.tommydavidovic.se, Tommy Davidovic AB is the personal data controller (559173-5237. Anckargripsgatan 3, 211 19 Malmö). 

What personal data do we collect about you as a customer and for what purpose?

The purposes for processing your personal data at Tommy Davidovic AB are:

Be able to complete the purchase of Tommy Davidovic

Treatments carried out

  • Delivery (including notification and contacts regarding the delivery).
  • Identification and age verification.
  • Payment processing (including analysis of possible payment solutions which may include a check against payment history and obtaining credit information from Klarna).
  • Management of complaints and guarantees

Categories of personal data

  • Name.
  • Personal number.
  • Contact details (e.g. address, email and telephone number).
  • Payment history.
  • Payment information.
  • Purchase information (e.g. which item has been ordered or if the item is to be delivered to another address).

Legal basis:

Performance of the purchase contract. This collection of your personal data is necessary for us to fulfill our obligations under the sales contract. If the information is not provided, our obligations cannot be fulfilled and we are therefore obliged to deny you the purchase.

Enabling targeted marketing

by email, SMS and other channels based on your previous purchases or use of Tommy Davidovic's channels. To communicate relevant information and offers to you, we analyze the data we have collected in different ways, e.g. by sorting customers into different customer segments.

Treatments carried out

  • The creation of your personalized offers and general offers, customized news, product recommendations, inspiration, etc.
  • Analysis of the data we collect for this purpose. Based on the data we collect (e.g. purchase history, age, gender and stated preferences), we perform an analysis that may result in you being sorted into a customer group (so-called customer segment).

Categories of personal data

  • Contact details (email and phone number)
  • Customer segment (information on which customer segment you belong to, e.g. age and gender)
  • Purchase and user-generated data (e.g. click and visit history).
  • Specified customer choices for products and services.

Legal basis:

Legitimate interest. The processing is necessary to meet our legitimate interest in communicating personalized and relevant information and offers to you.

Ability to handle customer service issues

Treatments carried out

  • Communicating and responding to any customer service queries (by phone or on digital channels, including social media).
  • Identification.
  • Investigation of any complaints and support issues (including technical support).

Categories of personal data

  • Name.
  • Personal number.
  • Contact details (e.g. address, email and telephone number).
  • Your correspondence.
  • Information on time of purchase, any errors/complaints.

Legal basis:

Legitimate interest. The processing is necessary to fulfill our and your legitimate interest in handling customer service matters.

Be able to evaluate, develop and improve Tommy Davidovic's services, products and systems.

Treatments carried out

  • Adapting services to be more user-friendly (e.g. changing the user interface to simplify the flow of information or to highlight features frequently used by customers in our digital channels).
  • Preparation of data to improve goods and logistics flows (e.g. by forecasting purchases, stocks and deliveries).
  • Preparation of data to develop and improve our product range.
  • Preparing a basis for developing and improving our resource efficiency from an environmental and sustainability perspective (e.g. by streamlining purchasing and planning deliveries).
  • Give our customers the opportunity to influence our product range.
  • Developing a basis for improving IT systems in order to improve the overall security of the company and our visitors/customers.
  • Analysis of the data we collect for this purpose. Based on the data we collect (e.g. purchase history, age and gender), you are sorted into a customer group (so-called customer segment) for which analysis is then carried out at an aggregated level using de-identified or pseudonymized data, without any link to you as an individual. The insights from the analysis form the basis for which products are purchased and how we develop the website.

Categories of personal data

  • Age.
  • The queue.
  • Place of residence.
  • Correspondence and feedback regarding our services and products.
  • Purchase and user-generated data (e.g. click and visit history).
  • Technical data concerning the devices used and their settings (e.g. language setting, IP address, browser settings, time zone, operating system, screen resolution and platform).
  • Information on how you have interacted with us, i.e. how you have used the service, login method, where and how long different pages were visited, response times, download errors, how you access and exit the service, etc.

Legal basis:

Legitimate interest. The processing is necessary to meet our and our customers' legitimate interest in evaluating, developing and improving our services, products and systems.

To carry out and manage participation in competitions and/or events.

Treatments carried out

  • Communication before and after participation in a competition or event (e.g. confirmation of entries, questions or evaluations).
  • Identification and verification of age.
  • The selection of the winners and the distribution of any winnings

Categories of personal data

  • Name.
  • Social security number or age.
  • Contact details (e.g. address, email and telephone number).
  • Data provided in competition entries.
  • Data provided in event evaluations

Legal basis:

Legitimate interest. The processing is necessary to meet our and your legitimate interest in managing your participation in competitions and/or events.

To fulfill the legal obligations of the company.

Treatments carried out

  • Necessary processing to fulfill the company's legal obligations under legal requirements, court rulings or authority decisions (e.g. the Accounting Act, the Money Laundering Act or the rules on product liability and product safety, which may require the development of communication and information to the public and customers about product alarms and product recalls in case of e.g. a defective or hazardous product).

Categories of personal data

  • Name.
  • Personal number.
  • Contact details (e.g. address, email and telephone number).
  • Payment history.
  • Payment information.
  • Your correspondence.
  • Information on time of purchase, place of purchase, any errors/complaints.

Legal basis:

Legal obligation. This collection of your personal data is required by law. If the information is not provided, our legal obligation cannot be fulfilled and we are therefore obliged to refuse your purchase.

Recipients of data where the recipient is a data processor

In cases where it is necessary for us to provide our services, we share your personal data with companies that are so-called data processors for us. A data processor is a company that processes the information on our behalf and according to our instructions.

We rely on other companies to process your personal data on our behalf and according to our instructions. This includes companies that provide IT services and companies that help us with mailings.

If an order is placed for a product that is sent directly from the supplier, Tommy Davidovic AB will send the information needed to complete and fulfill an order from the supplier.

When you use Chat and/or FAQ, the service provider may process and store the personal data such as phone number, first and last name, address, email, IP number that you provide in order to log and save the history of previous chats.

Recipients of data where the recipient is an independent data controller

We also share your personal data with certain companies that are independent data controllers. Being an independent data controller means that we do not control how the information provided to the company is processed. When your personal data is shared with a company that is an independent data controller, the company's privacy policy and personal data management apply. Independent data controllers that we share your personal data with are:

  • State authorities (police, tax authorities or other authorities) if we are required to do so by law or in case of suspicion of a crime.
  • Companies offering payment solutions (card acquirers, banks and other payment service providers).

Klarna

will collect personal data about you in connection with payment. Klarna is thus a data controller for such personal data according to Klarna's terms and conditions

  • Companies involved in the general transport of goods (logistics companies and freight forwarders).

Freight forwarders

will receive the personal data necessary to complete and deliver an order in accordance with the execution of the purchase contract.

Forwarders in this case are: (At the moment we do not offer physical products. But in the future the conditions of the freight forwarders will be listed here).

Storage period

We never keep your personal data longer than is necessary for each purpose. For example, some accounting data must be kept for at least seven years due to legislation.

Your rights

Right of access :

We want to be open and transparent about how we process your data. If you wish to gain insight into the personal data processing that we do in relation to you, you have the right to request information about the processing (i.e. information about the purposes, categories of personal data, the retention period or the criteria for determining the retention period, information about where the data has been collected and the existence of automated decision-making including information about the logic and significance of the processing).

You also have the right to receive an electronic copy of your personal data processed by us if you make an application electronically.

If we receive a request for access, we may ask for additional information to ensure which data you want to access and that we are disclosing the data to the right person.

Right of rectification:

You have the right to request the rectification of your personal data if it is inaccurate. Within the framework of the stated purpose, you also have the right to complete any incomplete personal data.

Right to erasure:

You have the right to have your data deleted, in which case we will remove all personal data that we are not legally required to keep.

Right to restriction

You have the right to request that our processing of your personal data be restricted. We will inform you if the restriction of processing of personal data ceases.

Right to object to certain types of processing:

Legitimate interest:

You have the right to object to processing based on a legitimate interest that we have if you have personal reasons relating to the situation. However, we may continue to process your data, despite your objection, if we have compelling legitimate grounds for the processing which override your privacy interest.

Direct marketing (including analytics performed for direct marketing purposes)

You have the right to object to the processing of your personal data for direct marketing purposes. The right to object also covers the analysis of personal data (so-called profiling) carried out for direct marketing purposes.

If you object to direct marketing, we will cease processing your personal data for that purpose as well as cease all direct marketing activities.

Of course, you have the opportunity to decline mailings and personalized offers in certain channels, e.g. you can choose to only receive offers from us via email, but not SMS. In this case, you should not object to the processing of personal data as we then have difficulty assessing which marketing is relevant to you, but you can instead change your preferences for mailings. You can do this by contacting customer service at [email protected]

Right to data portability:

You have the right to receive a copy of the personal data concerning you in a structured, commonly used format (data portability) and, in certain cases, to have this data transmitted to another controller. The right to data portability only covers data that you yourself have provided to us and that we process on the basis of certain legal grounds, such as a contract with you.

Withdrawal of consent

You have the right to withdraw your consent at any time. In this case, we will not continue to collect new data for purposes that were based on your consent. However, we have the right to continue processing data already collected in accordance with the consent given, but we will not supplement or update this data. If there is no other legal basis that requires us to keep the data, we will delete it. If you wish to withdraw your consent, you are welcome to contact our customer service by email: [email protected]

Complaints to the supervisory authority

If you believe that we are handling your personal data incorrectly, you can contact us. You also have the right to file a complaint with the supervisory authority (Datainspektionen / Integritetsskyddsmyndigheten).

Source from which the data is taken

In addition to the data that you have provided to us or that we have collected from you based on the purchases you have made or how you use our services, we may also collect personal data from someone else, i.e. from third parties.

Klarna will collect personal data about you in connection with payment. Klarna is thus a data controller for such personal data according to Klarna's terms and conditions

What is the easiest way to contact us on data protection issues?

You can always reach us at [email protected]

Cookies

Accepting cookies is not a prerequisite for visiting our website. However, we would like to point out that our website and services have only limited functionality if you do not allow us to set cookies.

What are cookies?

Cookies are small text files stored on your computer that save certain settings and data for data exchange with our system via your browser. There are basically two different types of cookies: session cookies, which are deleted when you close your browser, and permanent/temporary cookies, which are stored on your computer for a longer or unlimited period of time. This storage helps us to design our web pages and our offers and makes their use easier for you. For example, some of your inputs are saved in a way that prevents you from having to constantly repeat them.

What cookies are used by Tommy Davidovic AB?

Most of the cookies we use are automatically deleted from your computer when you close your browser (end of session), which is why they are also called session cookies. Session cookies are needed, for example, to offer the shopping cart function on several pages. In addition, we also use cookies that remain on your computer. The next time you visit us, it is automatically registered that you have already visited us before and which inputs and settings you prefer. These temporary or even permanent cookies (duration of 1 month to 10 years) are stored on your hard disk and are automatically deleted when the set time is reached. In particular, these cookies are used to make our services more user-friendly, more efficient and more secure. For example, thanks to these files, it is possible to provide you with personalized information on the site. The sole purpose of these cookies is to adapt our offers to the wishes of our customers and to make it as comfortable as possible for you when you browse with us.

What data is stored in cookies?

The cookies used by Tommy Davidovic AB only save pseudonymized data. When these cookies are activated, they are assigned an identification number. This identification number is not linked to your personal data. Your name, your IP address or similar data enabling a direct association between you and this cookie are not stored in it. Based on the cookie technology, we only receive pseudonymized information, such as which pages of our online shop have been visited, which products have been viewed, etc.

What is onsite targeting?

Based on cookie technology, the Tommydavidovic.se website collects data to optimize our advertising and internet offerings. These data are not used to identify you personally, but are simply for a pseudonymized evaluation of the use of the website. This technology allows us to present advertising and/or special offers and services to you. The content is based on the information obtained in the context of the click analysis (e.g. advertisements targeting the fact that in recent days you have only looked at sports shoes). Our aim is to make our online services as attractive as possible for you and to present advertising that matches your interests.

Are there also third party cookies (so called third party cookies)?

Tommy Davidovic AB uses some advertising partners that help to make our internet offers and web pages more interesting for you. Therefore, cookies from partner companies are also saved on your hard drive when you visit the web pages. These are temporary/permanent cookies, which are automatically deleted when the set time has expired. These temporary or even permanent cookies (lifespan of 14 days to 10 years) are stored on your hard disk and are automatically deleted after the set time has expired. The cookies of our partner companies also contain only pseudonyms and mostly even completely anonymous data. This includes, for example, information about which products you have looked at, whether something was purchased, which products were searched for, etc. In this context, some of our advertising partners also record information about which pages you have visited before and which products you were interested in. The aim is to show you advertising that corresponds as closely as possible to your interests.

Retargeting

Our websites use retargeting technology for this purpose. We use this technology to make our online offer more interesting for you. This technology makes it possible to appeal to internet users who have already shown interest in our online shop and our products with advertising on the websites of our partners. We are convinced that the display of personalized, interest-based advertising is generally more interesting to the internet user than regular advertising, which lacks such a personal relationship. The display of these advertising materials on our partners' sites is based on a cookie technology and an analysis of previous user behavior. This type of advertising is completely pseudonymized. When using our site, cookies are used. They collect, store and use information about your use. In addition, your data is stored in cookies even after the end of the browser session and can then, for example, be called up again the next time you visit the website.

How can you prevent cookies from being saved?

You can set your browser to accept the storage of cookies only when you agree and thus prevent cookies from being stored on your computer with future effect. If you only want to accept Tommydavidovic.se cookies, but not those from our suppliers and partners, you can change the setting in your browser to "Block third-party cookies".

In general, you can use the help function in your browser's menu bar to find out how to reject new cookies and delete existing ones.

Web analysis

In order to constantly improve and optimize our offer, we use so-called tracking technology. For this purpose, we use the services of Google Analytics

Google Analytics

This website uses Google (Universal) Analytics, a web analysis service provided by Google Inc. (www.google.se). Google (Universal) Analytics uses methods that enable an analysis of your use of the website, such as so-called "cookies", text files that are stored on your computer. This generated information about your use of this website is generally transferred to a Google server in the USA and stored there. However, by activating IP anonymization on this website, the IP address will first be truncated before transmission within the Member States of the European Union or in other countries of the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the USA for truncation there. The IP address transmitted by your browser within the framework of Google Analytics is not merged with other data stored by Google.

In addition, you can prevent the recording of the data on your use of the website generated by the cookies (including your IP address) by Google and the processing of this data by Google by downloading and installing the browser plug-in available at the following link: http://tools.google.com/dlpage/gaoptout?hl=en

Retargeting and data collection by third parties for banner advertising

In the context of retargeting and banner advertising, we use the services of third parties who place cookies on our site. These are the following providers:

Facebook Inc

1601 S. California Ave, Palo Alto, CA 94304, USA; https://www.facebook.com/about/privacy

Last updated: 2020-09-18

Contact us

[email protected]

(+46) 0768 97 39 32

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